http://changeagency.disqus.com/enMon, 02 Aug 2010 09:53:24 -0000http://blog.changeagency.us/2010/07/21/to-all-digital-planners-please-shout-these-words-market-segmentation-is-not-user-segmentation/#comment-65703882<p>Thanks for the comment. Agreed – the evolution of the UX role as planner will evolve as new data practices shape how we look at the anthropology of what happens online. It’s going to be a different story three years from now.</p>Mark WagnerMon, 02 Aug 2010 09:53:24 -0000http://blog.changeagency.us/2010/07/21/to-all-digital-planners-please-shout-these-words-market-segmentation-is-not-user-segmentation/#comment-65703563<p>There is one aspect I’d add to this blog posting. The simple idea that developing the methodology to solve the puzzle of merging data, UX, digital, online, offline, etc., isn’t going to happen overnite. What even adds more wrinkles is the digital space is ever changing. Three years ago, did anyone even know what Facebook was? Now it has over 500,000,000 users! How you scale Facebook or any other social media property into a database architecture designed for data appends can be added to individuals won't be easy, but very sure it is being planned and worked on by some marketer somewhere. It is going to take evolution, but not necessarily innovation. In other words, one person will come up with his way to do it; someone else will borrow it and add on to develop their own method; another will borrow and evolve a new model; etc., etc. The point is that it is going to take time, brainpower, caffeine, and discussion and debate. The road is being traveled, but the destination hasn’t been reached.<br></p>Mbmoore98Mon, 02 Aug 2010 09:50:16 -0000